Below discussion is another addition with some new and fabulous insights to what has already been written about the role of original content, whether in SEO, Social Media, Blogging or any other field one can think of. Duplicacy has occupied the digital space to an extent that creating original & engaging content is the most challenging work that the business to business marketers face nowadays.
It must be noted that quality of the content is far more critical than its quantity. This has been deeply observed & realized by the software development companies in London. Below stated tips would act as a guide for all B2B marketers in creating engaging content across a variety of businesses.
1) Use Humor
An acceptable level of homor with some creativity is a nice approach of expressing an idea or thought to drive more engagement. A little bit of strategically managed amusement can go a long way. For instance, software development uses appropriate cartoons and emoji’s in their product for more interaction & engagement.
2) Listen To The Audience’s Perspective
Information of a brand’s products or services are simply a part of the text that the viewer is rarely interested in. Full focus must be on the the audience’s perspective while writing. People look for ‘what is in for them’.
3) Make Use Of Data & Insights
You must research on data & insights to get a great deal of idea of what people like & share the most. Review the performance of all the past articles. Using this information, try to work on more of such content that delivered huge engagement.
4) Human Effect
Develop a sense of attachment & care with reader. Incorporating images of company’s employees wherever possible, is amongst the best ways to create this human effect in the content. Along with professionalism, the content must be interactive. Software development sector makes the optimum use of this strategy to make their product successful.
Asking questions or feedback on the stuff is a great opportunity to engage the reader. There needs to be a comment segment below the content so that people can express their views on the topic. In addition, this is also a nice way to get better user insights that would help in creating more relevant piece of text in future.